2013年11月7日 星期四
Android overtakes Apple's iOS in tablet market share
Published Thursday, May 2 2013, 15:28 BST By Jamie Harris
Android has overtaken iOS in the tablet share market for the first quarter of the year.
Tablets using Google's Android system accounted for 56.5% of the market, while Apple's iOS achieved 39.6%, according to IDC statistics.
Android's cross-platform operating system has helped it boost its position in the tablet market, compared to iOS which is exclusive to the iPad and iPad Mini. Last year iOS was ahead with 58.1% of the OS market share, while Android stood second with 39.4%.
The data shows an overall rise in both operating systems since last year, although Android has grown significantly by 257.5% compared to iOS which grew by 65.3%.
Despite the finds, Apple remains the top vendor of tablets. The company sold 19.5 million units in the quarter, while Samsung, one of Android's top licensees, sits in second place, selling 8.8 million units.
Asus, Amazon and Microsoft also made the top five vendor list and also increased units, giving the tablet market an overall 142.4% increase from last year.
"Sustained demand for the iPad mini and increasingly strong commercial shipments led to a better-than-expected first quarter for Apple," said Tom Mainelli, Research Director, Tablets at IDC.
BlackBerry CEO Thorsten Heins recently predicted the death of the tablet market, claiming it will be unprofitable within five years.
http://www.digitalspy.co.uk/tech/news/a478313/android-overtakes-apples-ios-in-tablet-market-share.html
Most tablets in UK owned by women
by Andrew Farmer in Consumer, Editor's picks and Technology & Telecoms
07/18/2013
For the first time, the majority of tablet owners in the UK are women, with the share of female owners increasing by 9 percentage points in the past year, YouGov’s latest Tablet Tracker reports.
The figures for Q2 2013 show that females own 52% of the tablets in the UK, up from 43% in Q2 2012. In the same period the share of tablets owned by men has fallen from 57% to 48%. YouGov’s data shows that the increase in female ownership primarily comes from older Apple devices (iPad 1 and 2) as well as the iPad Mini. The Tablet Tracker shows that women own 60% of iPad 1s and 2s and 58% of iPad Minis.
YouGov’s data also indicates a surge in the number of 18-34 year olds owning tablets with the group growing by seven percentage points over the past year. In Q2 2012, the under-35s made up 19% of the market but this grew to 26% by Q2 2013. The only age group that has seen a decline in share over the past year is the over-55s, whose proportion of ownership has fallen from 42% to 31%. The more even distribution of ownership across age groups indicates that the UK tablet market is becoming more mainstream.
The Tablet Tracker research finds that 22% of the adult population now own a tablet, up from 18% last quarter. Furthermore, 26% of the UK households own a tablet. The growth in ownership looks set to continue with close to a fifth (19%) of non-tablet owners identified as “hot prospects” to obtain one of the devices in the future. YouGov finds that over a quarter (27%) of these prospects are aged 18-44 and more than a third (34%) are female.
John Gilbert, Lead Director at YouGov Technology & Telecoms, says: “The early adopters of tablets have typically been affluent males. As they buy the latest models, they have placed their old devices on to the secondary market or give them to other members of their household. A growing number of females and under-35s own older tablets, such as the iPad 1 and 2 while affluent males have the more recent iPad 3 and 4 and Samsung devices. Add to this the fact that it is women and young people driving the popularity of iPad Mini in the UK and it is clear where the surge in tablet ownership among females and under-35s comes from.”
http://research.yougov.co.uk/news/2013/07/18/most-tablets-uk-owned-women/
Tablets to nearly double in 2013
by Harris MacLeod and Russell Feldman in Consumer, Editor's picks and Technology & Telecoms
Tue September 11, 2012 1:52 p.m. BST
The number of tablets in UK households will nearly double in 2013, according to the latest report from YouGov’s Tablet Tracker.
Sales of tablets in the UK, particularly Apple iPads, are set to skyrocket in 2013, according to new research from YouGov’s Tablet Tracker.
Currently, YouGov estimates there are 5.87 million tablets in UK households, with individual ownership of tablets now reaching the 10% mark of the population. This is likely to increase to just over 10 million tablets by August 2013.
Of these tablets, Apple will have a 67% share, equating to 6.8 million tablets.
Samsung will increase its share in the market to 10% with 1.02 million tablets.
The potential sales are staggering:
Based on these numbers, Apple would have £2.7 billion sales from tablets alone (over three years).
Samsung would have around £356 million.
These projections are based on current individual and household ownership, current individual tablet owners looking to purchase another tablet, and future ‘hot prospects’ who are looking to purchase a new tablet within one year. The sales figures are based on the entry level Apple iPad (£399), and Samsung Galaxy Tab (£349).
Strong loyalty to the ‘Apple brand’ among iPad owners
Amongst Apple iPad owners is that if they do own another tablet in their household, it is likely to be an Apple. In contrast, those owners of other tablets are more likely to not have an iPad – amongst Samsung owners 18% had another tablet in their household and this was not an iPad.
Nearly two thirds of iPad customers have an existing relationship with Apple through the iPhone. The iPod is also effective in strengthening the relationship between consumers and the Apple brand due to the dominance in the MP3/4 category.
Of current tablet owners, 14% expect to purchase another tablet in the future – loyalty to brand is high here with Apple owners sticking with the brand, and all others selecting a range of other brands such as Samsung, Amazon and Microsoft
Of this 14%, over half expect to purchase within six months – the Christmas market could be huge in 2012, as we saw Christmas 2011 with the e-Reader market.
About the tablet study:
YouGov’s Tablet Tracker runs quarterly in the UK with the next wave due in November 2012. For wave 9 (august 12), we interviewed 3,472 respondents between 3rd – 9th August 2012. All interviews were conducted online with YouGov panellists. Each interview was approximately 20 minutes in length.
For more information please contact the press office or call YouGov on +44(0)20 7012 6015.
Find out more about Tablet Tracker and YouGov's Technology and Telecoms Consulting.
http://yougov.co.uk/news/2012/09/11/tablets-nearly-double-2013/
Quality Android tablets make big inroads into Apple’s market share by Andrew Farmer in Consumer, Editor's picks and Technology & Telecoms
Quality Android tablets make big inroads into Apple’s market share
by Andrew Farmer in Consumer, Editor's picks and Technology & Telecoms
Thu April 18, 2013 12:15 p.m. BST
Consumers now see some Android devices as equal in quality to Apple’s iPad
YouGov’s Quarterly Tablet Tracker for Q1 2013 reveals consumers now see Android devices as equal in quality to Apple’s, deeply cutting into the iPad manufacturer’s share of the ‘premium’ tablet market.
Despite retaining the lion’s share of the UK tablet market, Apple has seen its share of ownership drop 10 percentage points in the last year, falling from 73% in Q1 2012 to 63% in Q1 2013. This decline in market share comes despite the recent releases of its 4th generation iPad and iPad Mini.
The main reason for this slump in share is the emergence of quality competitors. Samsung has more than doubled its share of the UK tablet market in the past year, improving from 4% in Q1 2012 to 10% in Q1 2013. Consumers rate the Korean company’s Galaxy product equal to iPads in terms of quality (except in relation to the iPad Mini).
Two new devices have stolen a march on Apple. Most impressive is the emergence of the Google Nexus 7, picking up 8% of the market in less than a year. Again, with the exception of the iPad Mini, consumers give it higher quality scores than its Samsung and Apple rivals. The other is Amazon’s Kindle Fire that now represents 5% of the market, up from 1% last quarter.
The good news for Apple is that three months after its UK launch, the iPad Mini enjoyed a 4% market share and generates the highest satisfaction score overall and across eight of the nine quality attributes.
YouGov’s Quarterly Tablet Tracker shows that over 18% of the UK adult population (more than 8 million adults) now own a tablet device, representing an increase of 5% since Q4 2012.
John Gilbert, Consulting Director of YouGov Technology & Telecoms, says: “With a growing market, greater competition and falling prices, Apple was bound to lose some share. However, it is not simply a matter of inexpensive products flooding the market. It seems that Apple no longer has a monopoly on the “premium” share as other brands emerge with near-equal satisfaction scores. Given the market’s current expectations and considerations in purchasing tablets, we anticipate Apple to lose additional share throughout the coming year to Samsung, Google and Amazon.”
http://yougov.co.uk/news/2013/04/18/quality-android-tablets/
by Andrew Farmer in Consumer, Editor's picks and Technology & Telecoms
Thu April 18, 2013 12:15 p.m. BST
Consumers now see some Android devices as equal in quality to Apple’s iPad
YouGov’s Quarterly Tablet Tracker for Q1 2013 reveals consumers now see Android devices as equal in quality to Apple’s, deeply cutting into the iPad manufacturer’s share of the ‘premium’ tablet market.
Despite retaining the lion’s share of the UK tablet market, Apple has seen its share of ownership drop 10 percentage points in the last year, falling from 73% in Q1 2012 to 63% in Q1 2013. This decline in market share comes despite the recent releases of its 4th generation iPad and iPad Mini.
Two new devices have stolen a march on Apple. Most impressive is the emergence of the Google Nexus 7, picking up 8% of the market in less than a year. Again, with the exception of the iPad Mini, consumers give it higher quality scores than its Samsung and Apple rivals. The other is Amazon’s Kindle Fire that now represents 5% of the market, up from 1% last quarter.
The good news for Apple is that three months after its UK launch, the iPad Mini enjoyed a 4% market share and generates the highest satisfaction score overall and across eight of the nine quality attributes.
YouGov’s Quarterly Tablet Tracker shows that over 18% of the UK adult population (more than 8 million adults) now own a tablet device, representing an increase of 5% since Q4 2012.
John Gilbert, Consulting Director of YouGov Technology & Telecoms, says: “With a growing market, greater competition and falling prices, Apple was bound to lose some share. However, it is not simply a matter of inexpensive products flooding the market. It seems that Apple no longer has a monopoly on the “premium” share as other brands emerge with near-equal satisfaction scores. Given the market’s current expectations and considerations in purchasing tablets, we anticipate Apple to lose additional share throughout the coming year to Samsung, Google and Amazon.”
http://yougov.co.uk/news/2013/04/18/quality-android-tablets/
Tablet Shipments Forecast to Top Total PC Shipments in the Fourth Quarter of 2013 and Annually by 2015, According to IDC
Tablet Shipments Forecast to Top Total PC Shipments in the Fourth Quarter of 2013 and Annually by 2015, According to IDC
11 Sep 2013
FRAMINGHAM, Mass., September 11, 2013 – The worldwide smart connected device market, comprised of PCs, tablets, and smartphones, is forecast to grow 27.8% year over year in 2013, slightly lower than the 30.3% growth in 2012. The growth will be driven by tablet and smartphone shipments, while the PC outlook has been lowered by 10% in 2013. As a result, the International Data Corporation (IDC) Worldwide Quarterly Smart Connected Device Tracker expects tablet shipments to surpass total PC shipments (desktop plus portable PCs) in the fourth quarter of 2013 (4Q13). PCs shipments are still expected to be greater than tablet shipments for the full year, but IDC forecasts tablet shipments will surpass total PC shipments on an annual basis by the end of 2015. Smartphones will continue to ship in high volumes, surpassing 1.4 billion units in 2015 and accounting for 69% of all smart connected device shipments worldwide.
In terms of shipment value, the worldwide smart connected device market will again exhibit double-digit year-over-year growth of 10.6% in 2013, but this growth will gradually slow to just 3.1% in 2017. The tapering revenue forecast reflects the increasing impact of low-cost smartphones and the white box tablet market. Worldwide smart connected device value is expected to be $622.4 billion in 2013, of which $423.1 billion will come from the sub-$350 smartphone and sub-$350 tablet segments collectively. "At a time when the smartphone and tablet markets are showing early signs of saturation, the emergence of lower-priced devices will be a game-changer," said Megha Saini, Research Analyst with IDC's Worldwide Quarterly Smart Connected Device Tracker. "Introducing new handsets and tablet devices at cheaper price points along with special initiatives like trade-in programs from Apple and BestBuy will accelerate the upgrade cycle and expand the total addressable market overnight."
IDC expects the lower-cost devices to drive interest worldwide and help to spark uptake among first-time buyers in commercial sectors like education. A new round of device cannibalization is also expected to kick in, but this time with large-screen (5+ inch) smartphones beginning to impact the smaller (7-8 inch) tablet market. "The device world has seen several iterations of cannibalization impacting different categories, with the last few years focused on tablets cannibalizing PC sales," said Bob O'Donnell, Program Vice President, Clients and Displays. "Over the next 12-18 months, however, we believe the larger smartphones, commonly called 'phablets', will start to eat into the smaller-size tablet market, contributing to a slower growth rate for tablets."
Looking forward, the worldwide smart connected device space will continue to surge, with overall shipments surpassing 2 billion units by the end of 2015 with a market value of $735.1 billion. In terms of device mix, total PC shipments accounted for 28.7% of the smart connected device market in 2012 while tablets accounted for 11.8% and smartphones for 59.5%. By 2017, total PCs are expected to drop to 13%, while tablets and smartphones will contribute 16.5% and 70.5% respectively to the overall market. The shift in demand from the more expensive PC category to more reasonably priced smartphones and tablets will drive the average selling price (ASP) for the collective market from $462 in 2012 to $323 in 2017.
Smart Connected Device Market by Product Category, Unit Shipments and Market Share, 2013 and 2017 (shipments in millions)
Source: IDC Worldwide Quarterly Smart Connected Device Tracker, September 11, 2013.
http://www.idc.com/getdoc.jsp?containerId=prUS24314413
11 Sep 2013
FRAMINGHAM, Mass., September 11, 2013 – The worldwide smart connected device market, comprised of PCs, tablets, and smartphones, is forecast to grow 27.8% year over year in 2013, slightly lower than the 30.3% growth in 2012. The growth will be driven by tablet and smartphone shipments, while the PC outlook has been lowered by 10% in 2013. As a result, the International Data Corporation (IDC) Worldwide Quarterly Smart Connected Device Tracker expects tablet shipments to surpass total PC shipments (desktop plus portable PCs) in the fourth quarter of 2013 (4Q13). PCs shipments are still expected to be greater than tablet shipments for the full year, but IDC forecasts tablet shipments will surpass total PC shipments on an annual basis by the end of 2015. Smartphones will continue to ship in high volumes, surpassing 1.4 billion units in 2015 and accounting for 69% of all smart connected device shipments worldwide.
In terms of shipment value, the worldwide smart connected device market will again exhibit double-digit year-over-year growth of 10.6% in 2013, but this growth will gradually slow to just 3.1% in 2017. The tapering revenue forecast reflects the increasing impact of low-cost smartphones and the white box tablet market. Worldwide smart connected device value is expected to be $622.4 billion in 2013, of which $423.1 billion will come from the sub-$350 smartphone and sub-$350 tablet segments collectively. "At a time when the smartphone and tablet markets are showing early signs of saturation, the emergence of lower-priced devices will be a game-changer," said Megha Saini, Research Analyst with IDC's Worldwide Quarterly Smart Connected Device Tracker. "Introducing new handsets and tablet devices at cheaper price points along with special initiatives like trade-in programs from Apple and BestBuy will accelerate the upgrade cycle and expand the total addressable market overnight."
IDC expects the lower-cost devices to drive interest worldwide and help to spark uptake among first-time buyers in commercial sectors like education. A new round of device cannibalization is also expected to kick in, but this time with large-screen (5+ inch) smartphones beginning to impact the smaller (7-8 inch) tablet market. "The device world has seen several iterations of cannibalization impacting different categories, with the last few years focused on tablets cannibalizing PC sales," said Bob O'Donnell, Program Vice President, Clients and Displays. "Over the next 12-18 months, however, we believe the larger smartphones, commonly called 'phablets', will start to eat into the smaller-size tablet market, contributing to a slower growth rate for tablets."
Looking forward, the worldwide smart connected device space will continue to surge, with overall shipments surpassing 2 billion units by the end of 2015 with a market value of $735.1 billion. In terms of device mix, total PC shipments accounted for 28.7% of the smart connected device market in 2012 while tablets accounted for 11.8% and smartphones for 59.5%. By 2017, total PCs are expected to drop to 13%, while tablets and smartphones will contribute 16.5% and 70.5% respectively to the overall market. The shift in demand from the more expensive PC category to more reasonably priced smartphones and tablets will drive the average selling price (ASP) for the collective market from $462 in 2012 to $323 in 2017.
Smart Connected Device Market by Product Category, Unit Shipments and Market Share, 2013 and 2017 (shipments in millions)
Source: IDC Worldwide Quarterly Smart Connected Device Tracker, September 11, 2013.
http://www.idc.com/getdoc.jsp?containerId=prUS24314413
IDC Comment: New Nokia Devices – Lumia Gets Bigger, Asha Gets Smarter
Press Release
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IDC Comment: New Nokia Devices – Lumia Gets Bigger, Asha Gets Smarter
30 Oct 2013
Nokia last week ran its first Nokia World event since Microsoft made public its intention to acquire the company. During the event, held in Abu Dhabi, Nokia announced the launch of six new devices: the Lumia 2520, a Windows RT-based tablet; the Lumia 1520 and 1320, two Windows 8 smartphones with six-inch screens on the 'phablet' form factor; and the Asha 500, 502 and 503, three new touchscreen devices using the Asha software platform. Here, IDC gives its opinion on the new lineup.
The pace at which Nokia has developed and launched new devices since adopting the Windows Phone platform continues to impress. Nokia's strategy regarding its Lumia range of Windows-based devices is becoming increasingly clear: it is all about the range. Firstly, build a wide range of devices. Secondly, introduce technological innovations at the high end, and then disseminate those innovations down through the range.
Until very recently, Nokia's Lumia range had not encompassed two of the fastest-growing form factors in today's device market: phablets and tablets. With last week's announcements, those gaps have been filled – in the case of phablets with two very distinct devices. "The Lumia 1520 is an attractive-looking phablet with high-end specifications," says Adriana Rangel, research director for systems and infrastructure solutions at IDC Middle East, Africa, and Turkey. "However, it will be competing head-on with Samsung's Galaxy Note 3, and we see no obvious standout feature that looks likely to persuade large numbers of people who are in the market for a Note 3 to change their minds and choose a Lumia 1520 instead."
"Nokia's lower-priced phablet, the Lumia 1320, is a more intriguing proposition," continues Rangel. "As an LTE device with a screen big and sharp enough to watch a whole movie in comfort for $339 (excluding taxes and subsidies), it has the potential to make a lot of phablet buyers look twice. This particular device could be an especially good fit for the Middle East market as many operators now offer LTE coverage and will be interested in an LTE-compatible device that is capable of providing a good video-streaming experience at a mid-range price point."
Nokia's first tablet based on Windows RT, the Lumia 2520, is certainly a distinctive entrant to the tablet market in terms of its looks, its software platform, and its built-in LTE connectivity. But it is a little on the heavy side, especially with the addition of its cover accessory – although since the extra weight is largely due to the additional battery, there is at least a clear trade-off between comfort and utility. In this guise, at $650 including the cover, the Lumia 2520 could be well positioned as a PC replacement, so long as the Microsoft Office applications perform well enough on top of the Windows RT platform.
Although a clear breakthrough remains elusive, sales volumes of Lumia devices are building up steadily, and these new devices will further contribute to the momentum – especially if they are positioned effectively for business users looking to replace BlackBerry devices. In the long term, though, the volume opportunity lies in markets that are entering the high-growth phase of smartphone penetration – which is the case for several countries in the Middle East and Africa region.
Nokia addresses this opportunity with its Asha device range, through which the vendor continues its strategy of making feature-phones look, feel, and behave like smartphones, but at lower price points. The three new touchscreen Asha models, 500, 502, and 503, join the 501 (the device through which Nokia introduced its re-engineered software platform) to form a range of four devices that offer the same user experience at different specs and price points. A new hardware design, using colored plastic encased in a transparent polycarbonate block, gives the new devices something of a premium feel for their price band. All support WiFi, and all support the key social/communications apps that are popular in the markets at which they are primarily targeted. These already included Facebook, Twitter, LinkedIn, Viber, Line, and WeChat – and Nokia has announced that WhatsApp is now available, too. The Asha range offers an increasingly attractive alternative to low-priced Android devices in emerging smartphone markets, particularly due to their ability to minimize data volume usage and thus user operating costs.
There could also be substantial potential in these markets for low-priced Lumia devices. The existing Lumia 520 goes some way towards addressing this opportunity; but the next phase in Nokia's strategy of building the range should include a refresh of the Lumias at the lower end of the price scale. With last week's Lumia announcements, Nokia has addressed the trend toward 'big' at the high end. Next, it needs to anticipate a new wave of demand for 'small' – but sophisticated and powerful.
http://www.idc.com/getdoc.jsp?containerId=prAE24421913
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IDC Comment: New Nokia Devices – Lumia Gets Bigger, Asha Gets Smarter
30 Oct 2013
Nokia last week ran its first Nokia World event since Microsoft made public its intention to acquire the company. During the event, held in Abu Dhabi, Nokia announced the launch of six new devices: the Lumia 2520, a Windows RT-based tablet; the Lumia 1520 and 1320, two Windows 8 smartphones with six-inch screens on the 'phablet' form factor; and the Asha 500, 502 and 503, three new touchscreen devices using the Asha software platform. Here, IDC gives its opinion on the new lineup.
The pace at which Nokia has developed and launched new devices since adopting the Windows Phone platform continues to impress. Nokia's strategy regarding its Lumia range of Windows-based devices is becoming increasingly clear: it is all about the range. Firstly, build a wide range of devices. Secondly, introduce technological innovations at the high end, and then disseminate those innovations down through the range.
Until very recently, Nokia's Lumia range had not encompassed two of the fastest-growing form factors in today's device market: phablets and tablets. With last week's announcements, those gaps have been filled – in the case of phablets with two very distinct devices. "The Lumia 1520 is an attractive-looking phablet with high-end specifications," says Adriana Rangel, research director for systems and infrastructure solutions at IDC Middle East, Africa, and Turkey. "However, it will be competing head-on with Samsung's Galaxy Note 3, and we see no obvious standout feature that looks likely to persuade large numbers of people who are in the market for a Note 3 to change their minds and choose a Lumia 1520 instead."
"Nokia's lower-priced phablet, the Lumia 1320, is a more intriguing proposition," continues Rangel. "As an LTE device with a screen big and sharp enough to watch a whole movie in comfort for $339 (excluding taxes and subsidies), it has the potential to make a lot of phablet buyers look twice. This particular device could be an especially good fit for the Middle East market as many operators now offer LTE coverage and will be interested in an LTE-compatible device that is capable of providing a good video-streaming experience at a mid-range price point."
Nokia's first tablet based on Windows RT, the Lumia 2520, is certainly a distinctive entrant to the tablet market in terms of its looks, its software platform, and its built-in LTE connectivity. But it is a little on the heavy side, especially with the addition of its cover accessory – although since the extra weight is largely due to the additional battery, there is at least a clear trade-off between comfort and utility. In this guise, at $650 including the cover, the Lumia 2520 could be well positioned as a PC replacement, so long as the Microsoft Office applications perform well enough on top of the Windows RT platform.
Although a clear breakthrough remains elusive, sales volumes of Lumia devices are building up steadily, and these new devices will further contribute to the momentum – especially if they are positioned effectively for business users looking to replace BlackBerry devices. In the long term, though, the volume opportunity lies in markets that are entering the high-growth phase of smartphone penetration – which is the case for several countries in the Middle East and Africa region.
Nokia addresses this opportunity with its Asha device range, through which the vendor continues its strategy of making feature-phones look, feel, and behave like smartphones, but at lower price points. The three new touchscreen Asha models, 500, 502, and 503, join the 501 (the device through which Nokia introduced its re-engineered software platform) to form a range of four devices that offer the same user experience at different specs and price points. A new hardware design, using colored plastic encased in a transparent polycarbonate block, gives the new devices something of a premium feel for their price band. All support WiFi, and all support the key social/communications apps that are popular in the markets at which they are primarily targeted. These already included Facebook, Twitter, LinkedIn, Viber, Line, and WeChat – and Nokia has announced that WhatsApp is now available, too. The Asha range offers an increasingly attractive alternative to low-priced Android devices in emerging smartphone markets, particularly due to their ability to minimize data volume usage and thus user operating costs.
There could also be substantial potential in these markets for low-priced Lumia devices. The existing Lumia 520 goes some way towards addressing this opportunity; but the next phase in Nokia's strategy of building the range should include a refresh of the Lumias at the lower end of the price scale. With last week's Lumia announcements, Nokia has addressed the trend toward 'big' at the high end. Next, it needs to anticipate a new wave of demand for 'small' – but sophisticated and powerful.
http://www.idc.com/getdoc.jsp?containerId=prAE24421913
Big Screens for Less: Phablets Overtake Both Tablet and Portable PC Shipments in Asia in Second Quarter of 2013: IDC
30 Aug 2013
Singapore and Hong Kong, August 30, 2013 – Smartphones with screen sizes of 5 to just under 7 inches, colloquially known as "phablets", overtook shipments of each of the portable PC and tablet device categories in Asia/Pacific (excluding Japan) in the second quarter of 2013.
According to the International Data Corporation (IDC) Asia/Pacific Quarterly Mobile Phone Tracker, Worldwide Quarterly Tablet Tracker, and Asia/Pacific Quarterly PC Tracker, device vendors shipped 25.2 million phablets in 2013 Q2, compared with 12.6 million tablets, and 12.7 million portable PCs. Phablets made a significant jump, up by 100% quarter on quarter, and up 620% for the same quarter in 2012.
"Samsung was the first to succeed in phablets with the Galaxy Note launched in APEJ in 2011 Q4, capturing 90% of the phablet market. Fast forward to 2013 Q2, and Samsung's Note series counts for less than 50%," says Melissa Chau, Senior Research Manager with IDC Asia/Pacific's Client Devices team.
"Phablets first started as a trend driven by mature markets like South Korea, Hong Kong and Singapore – and these markets continue to rise. What's changed now is the added pick up of phablets in emerging markets like China and India, not just the plethora of big-name vendors competing head-to-head with Samsung, but instead the low-cost local players who have swooped in to offer big screens for less money – averaging a retail price of US$220 versus Samsung's US$557."
By comparison, the growth of tablets has taken a hit in the second quarter, in part due to high inventory carry over from Q1, the seasonal lull in Apple's iPad refresh cycle, combined with some cannibalization of tablets by phablets. Particularly in emerging markets, where consumers may not have the budget to pick up one of each, the phablet is winning out to capture both the telephony and better browsing and multimedia experience.
The outlook for all three of these categories are positive for rest of this year. IDC expects interest in portable PCs to pick up as more hybrid and touch-enabled models launch, while tablets will pick up on the launch of Apple's refreshed models and continued growth in the 7 to 9 inches category.
Phablets have proven to be more than just a short blip of a fad and will drive the region. Over the long term however, this does not mean that one size fits all. As tablets get more productive, and new categories such as smart watches evolve, IDC expects continued diversity among smart connected devices.
30 Aug 2013
Singapore and Hong Kong, August 30, 2013 – Smartphones with screen sizes of 5 to just under 7 inches, colloquially known as "phablets", overtook shipments of each of the portable PC and tablet device categories in Asia/Pacific (excluding Japan) in the second quarter of 2013.
According to the International Data Corporation (IDC) Asia/Pacific Quarterly Mobile Phone Tracker, Worldwide Quarterly Tablet Tracker, and Asia/Pacific Quarterly PC Tracker, device vendors shipped 25.2 million phablets in 2013 Q2, compared with 12.6 million tablets, and 12.7 million portable PCs. Phablets made a significant jump, up by 100% quarter on quarter, and up 620% for the same quarter in 2012.
"Samsung was the first to succeed in phablets with the Galaxy Note launched in APEJ in 2011 Q4, capturing 90% of the phablet market. Fast forward to 2013 Q2, and Samsung's Note series counts for less than 50%," says Melissa Chau, Senior Research Manager with IDC Asia/Pacific's Client Devices team.
"Phablets first started as a trend driven by mature markets like South Korea, Hong Kong and Singapore – and these markets continue to rise. What's changed now is the added pick up of phablets in emerging markets like China and India, not just the plethora of big-name vendors competing head-to-head with Samsung, but instead the low-cost local players who have swooped in to offer big screens for less money – averaging a retail price of US$220 versus Samsung's US$557."
By comparison, the growth of tablets has taken a hit in the second quarter, in part due to high inventory carry over from Q1, the seasonal lull in Apple's iPad refresh cycle, combined with some cannibalization of tablets by phablets. Particularly in emerging markets, where consumers may not have the budget to pick up one of each, the phablet is winning out to capture both the telephony and better browsing and multimedia experience.
The outlook for all three of these categories are positive for rest of this year. IDC expects interest in portable PCs to pick up as more hybrid and touch-enabled models launch, while tablets will pick up on the launch of Apple's refreshed models and continued growth in the 7 to 9 inches category.
Phablets have proven to be more than just a short blip of a fad and will drive the region. Over the long term however, this does not mean that one size fits all. As tablets get more productive, and new categories such as smart watches evolve, IDC expects continued diversity among smart connected devices.
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